Advertising
Even before Victorian times shops and manufacturers came up with different ways to advertise their products. Some advertised on big posters on the walls of buildings or on public transport. Sainsbury’s placed advertisements in their shop windows and in newspapers. They also gave out brass tokens to advertise the opening of a new store which could be exchanged for goods.
This picture shows a still image from a Sainsbury’s television advert in 1958. Although televisions were invented in the early 1900s, very few people in Britain owned one until after the Second World War. Sainsbury’s first television advert – for frozen chicken – was made in 1958. They first started using the advertising slogan ‘Good food costs less at Sainsbury’s’ in 1959.