Themes

Modern Shopping Patterns

In the last 20 years, shopping patterns have shifted once again in response to people's changing lifestyles. More women than ever before now work full time, people are working longer hours and family structure has become less traditional.

Shopping hours have extended so that people can shop after work. There has also been a large increase in demand for convenience foods. The first of the 'Sainsbury's Locals' chain of convenience stores opened in Hammersmith in 1998.

Find out more about convenience foods
Find out more about Sainsbury's Locals


Ready meals, 1987


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