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Freezers back in store

In 1974 only 11% of households owned a freezer. By 1982 this proportion had risen to 49 per cent.

Sainsbury’s took the decision to integrate frozen foods into new supermarkets rather than sell them in separate shops – the first ‘integrated’ freezer centre was incorporated into the new Chippenham branch which opened in 1975. 

However Sainsbury’s continued run an ‘independent’ chain of freezer centres alongside the main stores. There were 21 freezer centres trading in 1980; they were eventually sold to Bejam in 1986.

Find out more about Sainsbury's Freezer Centres

Chest freezers, 1978


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