Advertising
Advertising, Marketing and Sales
28.25 linear metres & 1 outsize item
- Market research reports and statistics, Market Research Forum papers, photographs, 1986 – 2000
- General advertising material including slogans, songs, promotional gifts including (e.g. guinea trade tokens, tea cards), customer compliment cards, postal advertisements and customer testimonies, leaflets, posters, newspaper and magazine advertisements, and relating to specific branches, seasonal and national events, staff recruitment and financial reporting as well as special promotions and general campaigns. 1890s – 1990s
- Point of sale advertising material for specific product types, including barker cards, mini-barker cards, show cards, shelf labels, posters and photographs of displays, 1960s – 1990s
- General product advertising material: recipes cards, advice leaflets and magazine advertisements, posters and press advertisements for specific product types, 1950s – 1990s
- Advertising administration material including campaign briefs and procedures, correspondence with agencies, accounting and expenditure, TV and radio advertising, 1915 – 1998
- Advertising design material including artwork and printing blocks, 1920s – 1930s
- Wholesale advertising, 1948
- Wartime newspaper advertisements, including proofs and original artwork, images of wartime advertisements, 1914 – 1945
- Photographs, negatives and slides of general, point of sale and product advertising, 1920s – 1990s
[see also SA/PRO - Product design, packaging and promotion]